The Periodic Table Of SEO Ranking Factors [SearchEngineLand.com]

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Here’s a great periodic table of SEO Ranking Factors (posted with permission from SearchEngineLand.com – a great resource you have to check out and bookmark!)… Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking [...]

Business Branding Strategy Tips

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Developing the proper business branding strategies for your business could spell success!  Although it might be an intangible aspect of your business, it is basically what convinces people to buy or use your products or services. And when you garner enough sales, then your business can thrive. What is a Branding Strategy? A brand is [...]

Consumer Behavior On Facebook

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Are consumers engaged with your Brand on Facebook? Or are you perhaps thinking of creating a Fan Page for your Brand on Facebook? Here are some stats from a recent research study about how consumers interact with brands on Facebook. While this may be geared towards the bigger brands, you can glean some useful information [...]

Effective Email Marketing To Build Your Business

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Effective email marketing enables your business to build profitable relationships with customers by speaking to them directly. This relationship increases conversions and lifetime customer value as customers return to you to buy more. Plus, it drives referrals as subscribers share your email offers and information with others. And it drives traffic to your website when [...]

Drive Traffic With Facebook (Facebook 101 Business Guide)

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Facebook is globally closing in on over 700 million users!  So it’s no wonder that a great strategy for driving traffic to your business website is to create a Facebook Fan Page for your business. When it comes to promoting your business, the more “exposure” you have, the more traffic you’ll be able to drive!  [...]

There are five different levels of users WordPress allows and each allow different administrative capabilities and publishing rights. From highest level of administrative access to lowest, they are: Administrator Editor Author Contributor Subscriber Here’s a quick description of each of these user types and their administrative access abilities. Administrator This is the highest level of [...]

Your website’s home page is the first impression you make on visitors… so make it count!  Here are 7 tips to help you design one that sells them on you, your business or service. Tip #1:  Keep It Simple Unless you have the funds to hire designers that have studied user/site interaction inside & out, [...]

I’m a WordPress enthusiast and I love helping others with their WordPress sites.  The most common question I get is “what plugins do I really need?” While that answer really is dependent on your specific needs, there are some Essential WordPress Plugins that everyone can benefit from! Essential WordPress Plugin #1:  Google Analyticator Google Analyticator [...]

If you have a business, you should have a website. Here are just 5 of the top reasons why… “Just Google It”. More than ever before, people are turning away from traditional means of finding information, like the yellow pages, and looking online.  People are going to look for you online and your business should [...]

Have you created a core marketing message to use throughout all of your marketing efforts? I’m not talking about some catchy slogan or play on words using the name of your business or the service you provide. It’s not some meaningless phrase like “we do it right” or “quality service you can trust.” Anybody in [...]